Suddenly Fashionable Hatch Show Print Delivers Unique Giveaways
FLIGHT. 7 | NO. 46 | Saturday, November 8, 2014
JEANNIE NAUJECK | The ledger
Do you have one of those people on your gift list who has everything? “
Chances are they don’t have a Hatch monoprint.
Whether your hard-to-buy recipient lives in Nashville or outside of the city, these iconic prints not only epitomize the essence of the South, but they’ve also entered the American design lexicon and are considered true works of art.
Thanks in part to a national traveling exhibit with the Smithsonian Institution, traditional Hatch prints have appeared all over the popular design blog AppartementThÃ©rapie.com on Sunset magazine and on the Modern Family TV show.
At the Hatch Show Print boutique and design gallery, now part of the Country Music Hall of Fame and Museum, visitors can purchase poster-sized covers of vintage advertisements and classic images from the 135 years. history of the store.
But the most special pieces are unique creations called monoprints that come from the mind and hands of artist and master printer Jim Sherraden.
Former manager of the boutique, Sherraden now devotes his time to designing and creating works of art from original wooden blocks from the collection, such as the one carved for the Peco Gas company, located on the corner of 12th Avenue and Division Street.
He will hand ink parts of the old block of wood and combine them with new one-of-a-kind images, locking them into original ‘quilted’ designs with painted ‘seams’. The end result is a vibrant and totally unique work of art that is both a contemporary interpretation and a celebration of the rich tradition of plates.
Sherraden’s original monoprints sell for between $ 650 and over $ 1,000.
âThese are one of the most successful directions I could take for this original archive – the quilted sheets,â he says.
âAnd I was like, ‘Why are they so popular? They are all Hatch is.
Hatch posters were originally designed as an advertisement. Founded in 1879, Hatch Show Print was created from woodcut posters that were pasted to the sides of southern barns and buildings to advertise events such as concerts, carnivals, movies, races and rodeos.
âWhen you look at the store archives you will see the movable type and you will also see these incredible blocks of wood that have been carved once and well carved, historically, so that you can use them year after year, city after city. â Sherraden said as he led the visitors into the store.
âThis is the true depth of the collection,â he says, pointing to the carved wooden blocks that line the walls like a bookcase.
But make no mistake about it. Hatch Show Print is a working museum, income-generating business where young designers refer to archives to create commemorative posters that clients like musical artists Santana, Wilco, Arcade Fire, Jason Isbell and Mary Chapin Carpenter will sell during concerts as souvenir items.
Posters designed by Hatch are often the best-selling items at merchandise tables during shows at the Ryman Auditorium.
âThey bring, in essence, a contemporary twist to the traditional, functional, do-you-or-sell print style,â says Sherraden.
âAt Hatch, your designer is your printer. Design and print have never been separated. They all refer to the archives for inspiration, but they also sculpt new blocks to add to the collection. This is what we do at Hatch. It’s our tradition.
The rise of Hatch prints in the design world dates back to 1986, when Sherraden began reworking old blocks to document and archive the collection.
Back then, no one imagined that anyone would want to buy them, let alone frame them and hang them on their living room walls. But when a California visitor said she wanted to order prints for her staff, Sherraden began to see a bigger market.
âAnd when I started copying them onto acid-free fine art paper, to borrow a line from Leonard Cohen, imagery took on a bigger role,â he says.
These images now have a proper showcase.
The Hatch Printing House’s move from its creaky old Lower Broadway building to its new space at The Hall has made it more accessible to a wider range of visitors.
This also spawned the Haley Gallery, which exhibits and sells reprints of popular prints such as advertisements for Peco Gas and Airstream trailers, as well as monoprints by Sherraden on acid-free paper and other media and work. guest artists.
Even with his work on display in a beautiful gallery on one of Nashville’s most visible streets, Sherraden remains modest, remarking with wry humor the time he now spends giving interviews.
“I am neither more nor less talented than anyone else here,” he insists.
âThese blocks are what I know best, so my job is how do I celebrate the store and create a revenue stream with the items from the archive that I know best? The best legacy I can leave is to create this work of art. “